Solar Now America

The start of a new energy revolution.

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Here’s who wants to sell you solar, and why

Rooftop solar companies are morphing into quasi-utilities as they sign up hundreds of thousands of customers to buy green energy for decades to come. Leading the way is SolarCity, which has seized one-third of the booming household solar market and booked $4.1 billion in future payments from its customers. Like numerous rivals, SolarCity offers air…

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Can SolarCity Crack The Code Of Boosting Business Beyond Solar Homes?

The commercial market is a hard one to crack, though. Solar companies in this market have repeatedly told me how difficult it is to scale compared with the residential market. There’s no standard size or process for engineering and installing projects, which vary widely in scope and the types of roofing materials involved. There are…

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Forget roofs, are solar roads the next big thing?

In most communities, solar cells typically do the brunt of its energy-harvesting atop roofs. It’s here that the implementation of the technology has been most practical, where the conversion of sunlight into electricity can be carried out unabated. And while the U.S. Census Bureau estimates that installing solar panels on every home in America would produce 3.75 trillion…

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World’s Largest Solar Array Set to Crank Out 290 Megawatts of Sunshine Power

Global climate change is here, and it’s only going to get worse, according to a White House report released on Tuesday. To combat rising sea levels and blistering summers, the Obama administration has been pushing for clean, renewable energy sources that cut down on carbon emissions. Now one of its projects is poised to pan…

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Obama renews commitment to develop solar energy despite setbacks

President Barack Obama praised Friday measures taken by his administration to develop solar energy in the United States, despite attacks and setbacks from his Republican opponents. Obama, who is concluding a three-day fundraising tour of California, announced commitments to develop solar energy and energy efficiency by more than 300 private and public sector groups in…

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Solar Energy Is Heating Up Tech — Even When The Sun Goes Down

The scientific press is abuzz with an April 13, 2014, paper in Nature Chemistry, which describes research performed at Harvard and MIT that would allow one to capture solar energy during the day when the sun is shining and then discharge it at night as heat. Although it’s off to a promising start, will this innovation be able to…

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How to Generate Solar Power Where the Sun Don’t Shine

Solar power, it goes without saying, requires solar radiation, which if you’re thinking like a solar traditionalist means a shining sun. But the key to upending that sort of conventional thinking about how we sip “free” energy from the massive thermonuclear fusion reactor seething at the center of our solar system — and, critically, store…

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Portland’s solar energy generates top 20 label

Portland was propelled into the top 20 solar-powered U.S. cities this week by generating solar energy through programs including Solarize Portland, Environment Oregon and Solar Forward. At number 15, Portland is contributing to solar growth in the U.S., which today has 200 times more solar power installed than in 2002. The top 20 cities, leading…

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David Crane’s Crusade for Clean Energy

As a teenager growing up in the mid-’70s in Lake Forest, Illinois, about 30 miles north of Chicago, David Crane had a pair of unusual childhood heroes: Archibald Cox and John Sirica. “I actually thought, as creepy as this sounds now, that Watergate was the American legal profession at its highest point, that special prosecutor…

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Solar energy now same price as conventional power in Germany, Italy, Spain

Solar energy now costs the same as conventionally generated electricity in Germany, Italy and Spain, a report has revealed. The research has warned, however, that high installation costs are impeding other countries from achieving grid parity. An analysis by consulting firm Eclareon, carried out on behalf of an international group of sustainable energy interests has…

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